Work

Advertising in China—Problems and Prospects

Year: 1989

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1989.11107089

Authors: Suk-ching Ho, Chi-fai Chan

Institution: Chinese University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1458468199

FWCI:

Cites: 4

Cited by: 10

Related to: 10