Work

Management et Marketing du Luxe

Year: 2015

Type: book

Source: Dunod eBooks

DOI: 10.3917/dunod.cheva.2015.01

Authors: Michel Chevalier, Gérald Mazzalovo

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1465938200

FWCI: 5.612

Cites:

Cited by: 23

Related to: 10