Work

Improving direct mail targeting through customer response modeling

Year: 2015

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2015.06.054

Authors: Kristof Coussement, Paul Harrigan, Dries F. Benoit

Institutions: Centre National de la Recherche Scientifique, Université Catholique de Lille, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management, The University of Western Australia, Ghent University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1468091882

FWCI: 4.969

Cites: 87

Cited by: 19

Related to: 10