Work

Measures of Marketing Success: A Comparison Between China and the United Kingdom

Year: 2003

Type: article

Source: Asia Pacific Journal of Management

DOI: 10.1023/a:1023896601290

Authors: Tim Ambler, Wang Xiucun

Institutions: London Business School, Beijing Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W147603076

FWCI: 1.326

Cites: 32

Cited by: 33

Related to: 10