Work

Mastering survivorship: How brands facilitate the transformation to heroic survivor

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.07.022

Authors: Candice R. Hollenbeck, Vanessa M. Patrick

Institutions: University of Georgia, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1478066948

FWCI: 2.486

Cites: 87

Cited by: 13

Related to: 10