Work

Asian Brand Strategy (Revised and Updated)

Year: 2015

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137359179

Author: Martin Roll

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2503830449

FWCI: 0.811

Cites:

Cited by: 9

Related to: 10