Work

1 How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies

Year: 2005

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Bernard Dubois, Gilles Laurent, Sandor Czellar, Is The

Institutions: Groupement de Recherche et d'Études en Gestion d’HEC, HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1479715320

Cites: 57

Cited by: 2

Related to: 10