Work

Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising

Year: 2015

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2014.999184

Author: Komal Nagar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1479954103

FWCI: 3.309

Cites: 68

Cited by: 12

Related to: 10