Work

Market Segmentation

Year: 2001

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(99)00127-3

Authors: Sally Dibb, Lyndon Simkin

Institution: University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1480194327

FWCI: 15.79

Cites: 33

Cited by: 130

Related to: 10