Work

Where the rubber meets the road : a model of in-store consumer decision making

Year: 1998

Type: article

Authors: J. Jeffrey Inman, Russell S. Winer

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1480236773

FWCI: 1.103

Cites: 42

Cited by: 94

Related to: 10