Work

Strategiczne znaczenie badań konsumenckich w kreowaniu tożsamości marki

Year: 2012

Type: article

Source: Konsumpcja i Rozwój

Author: Karolina Janiszewska

Institution: Poznań University of Economics and Business

Language: Polish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1480328920

FWCI:

Cites: 10

Cited by: 3

Related to: 10