Work

The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior

Year: 2013

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Author: Jeanette Nikdavoodi

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1480480769

Cites: 131

Cited by: 4

Related to: 10