Work

The Evaluation of Sports Sponsorships

Year: 1989

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1989.11107119

Authors: Russell Abratt, Pieter Schalk Grobler

Institution: University of the Witwatersrand

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1481032679

FWCI: 3.145

Cites: 4

Cited by: 96

Related to: 10