Work

Factors Influencing Consumers ’ Purchase Decision of Private Label Brand Products

Year: 2014

Type: article

Study design: Observational Study

Authors: Azhar Ahmad, Sallehuddin Mohd Noor, Che Aniza, Che Wel

Institution: National University of Malaysia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1481628391

FWCI: 1.066

Cites: 41

Cited by: 7

Related to: 10