Work

Applying and Evaluating Models to Predict Customer Attrition Using Data Mining Techniques

Year: 2003

Type: article

Authors: Tom Au, Guangqin Ma, Shaomin Li

Institutions: AT&T (United States), Old Dominion University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1481795831

FWCI:

Cites: 8

Cited by: 19

Related to: 10