Impact of Culture on Service Quality: What We Know and What We Need to Learn
Year: 2011
Type: preprint
Abstract: This study aims at presenting the current state of knowledge on the impact of culture to service quality perceptions/expectations and shed light on issues that need to be further researched. Existing studies on the interactions between culture and service quality are thoroughly reviewed, different perspectives of studying these interactions are discussed and future research challenges are pointed out. This study’s approach and conclusions are of both managerial and academic value.
Source: SSRN Electronic Journal
Author: Evangelos Tsoukatos
Institution: Hellenic Mediterranean University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1482359366