Work

Retail Branding – Strategischer Rahmen für das Handelsmarketing

Year: 2012

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-3847-3_22

Author: Dirk Morschett

Institution: University of Fribourg

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1483413677

FWCI: 3.467

Cites: 49

Cited by: 15

Related to: 10