Work

What in the World is Going On?

Year: 1988

Type: article

Source: Journal of Global Marketing

DOI: 10.1300/j042v01n01_12

Author: John F. Sherry

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1484344931

FWCI: 1.689

Cites:

Cited by: 22

Related to: 10