Work

Measuring and managing brand equity

Year: 2010

Type: article

Source: International Journal of Quality and Service Sciences

DOI: 10.1108/17566691011090044

Authors: Anne Martensen, Lars Grønholdt

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1484843602

FWCI: 17.1

Cites: 39

Cited by: 67

Related to: 10