Work

Brand loyalty is not habitual

Year: 2009

Type: book-chapter

Source: Research Online (University of Wollongong)

DOI: 10.4324/9781315703886-9

Authors: Leona Tam, Wendy Wood, Mindy F. Ji

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1485743897

FWCI: 4.856

Cites:

Cited by: 24

Related to: 10