Work

Comparison advertising : an historical retrospective

Year: 1975

Type: book

Source: Marketing Science Institute eBooks

Author: Stanley M. Ulanoff

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1485827470

FWCI: 7.442

Cites:

Cited by: 12

Related to: 10