Work

The influences of green perceived quality and green brand awareness on green brand equity: The mediation effect of green perceived risk

Year: 2012

Type: conference-paper

Study design: Observational Study

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Yu‐Shan Chen, Ching‐Hsun Chang

Institutions: National Taipei University, Tamkang University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1486800512

FWCI: 1.046

Cites: 28

Cited by: 8

Related to: 10