Work

Marktsegmentierung als Basis eines Direct-Marketing-Konzepts

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90220-7_51

Author: Heymo Böhler

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1486968514

FWCI: 1.922

Cites: 15

Cited by: 9

Related to: 10