Work

Including ambivalence as a basis for benefit segmentation

Year: 2009

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560910947034

Authors: Svein Ottar Olsen, Nina Prebensen, Thomas A. Larsen

Institution: UiT The Arctic University of Norway

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1487101683

FWCI: 6.225

Cites: 82

Cited by: 61

Related to: 10