Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships
Year: 2005
Type: article
Abstract: authors contributed equally and their names are listed in alphabetical order. The authors would like to thank
Authors: Sundar G. Bharadwaj, Das Narayandas
Institution: Singapore Management University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1487319219