Work

Factors influencing brand preference of beer consumption in port-harcourt metropolis, Rivers state, Nigeria.

Year: 2013

Type: article

Study design: Observational Study

Authors: Christian Amadi, Ezekiel Maurice Sunday

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1487323720

FWCI: 0.991

Cites: 12

Cited by: 8

Related to: 10