Work

Mapping Customer Segments for Personal Financial Services: Replication and Validation

Year: 1997

Type: article

Author: Tina Harrison

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1487468808

FWCI:

Cites:

Cited by: 15

Related to: 10