Work

When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*

Year: 2011

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2011.00828.x

Authors: Thomas J. L. van Rompay, Ad T. H. Pruyn

Institution: University of Twente

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1487922781

FWCI: 12.98

Cites: 37

Cited by: 172

Related to: 10