Work

Changes of Coffee Consumption Behaviors in Korea: The Effects of Image Congruity Toward Brand Name Coffeehouses on Consumer Attitude and Repurchase Intention

Year: 2011

Type: conference-paper

Study design: Observational Study

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: Juhee Kang, Liang Tang, Robert H. Bosselman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1487998246

FWCI:

Cites: 38

Cited by: 6

Related to: 10