Work

An Empirical Investigation to Analyze the Brand Equity and Resonance of Banking Services: Evidence from India

Year: 2012

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Vikas Gautam, MC Vijay Kumar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1488310609

FWCI: 0.713

Cites: 16

Cited by: 10

Related to: 10