Work

Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social

Year: 2004

Type: article

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/bf02896622

Author: Juan José Mier-Terén Franco

Institution: Universidad de Cádiz

Language: Spanish

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1489023831

FWCI: 1.237

Cites: 12

Cited by: 11

Related to: 10