Work

Corporate Publishing: Publikationen für Kunden und Multiplikatoren

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4543-3_37

Author: Kurt Weichler

Institution: Westfälische Hochschule

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1489028248

FWCI: 17.48

Cites: 11

Cited by: 41

Related to: 10