Work

Marketing the New Marketing: the Strategic Discourse of Geodemographic Information Systems.

Year: 1995

Type: article

Author: Jon Goss

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1489280966

FWCI: 7.28

Cites:

Cited by: 81

Related to: 10