Work

Globalization does lead to change in consumer behavior

Year: 2011

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851111143204

Author: Nitin Gupta

Institution: ICFAI Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1490175663

FWCI: 12.98

Cites: 45

Cited by: 78

Related to: 10