Work

Comparing the Effectiveness of Executlonal Elements in TV Advertising: 15- versus 30-second Commercials

Year: 1998

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1998.12466580

Authors: John L. Stanton, Jeffrey Burke

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411713946

FWCI: 2.206

Cites: 2

Cited by: 75

Related to: 10