Work

Determining the relative importance of critical factors in delivering service quality of banks: An application of dominance analysis in SERVQUAL model

Year: 2009

Type: article

Study design: Observational Study

Source: Managing Service Quality

DOI: 10.1108/09604520910943198

Authors: Mukesh Kumar, Fong Tat Kee, Amat Taap Manshor

Institution: Management and Science University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1490290551

FWCI: 36.48

Cites: 23

Cited by: 285

Related to: 10