Work

Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Author: Erna Listiana

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1491168581

FWCI: 2.486

Cites: 43

Cited by: 14

Related to: 10