Work

Marketing Models: Multivariate Statistics and Marketing Analytics

Year: 2014

Type: book

Author: Dawn Iacobucci

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1491729951

FWCI: 1.354

Cites:

Cited by: 11

Related to: 10