Work

Improving global competitiveness with branding strategy

Year: 2011

Type: article

Source: Journal of Technology Management in China

DOI: 10.1108/17468771111105677

Authors: Francis R. Ille, Claude Chailan

Institution: International University of Monaco

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492211903

FWCI: 5.554

Cites: 17

Cited by: 24

Related to: 10