Work

Driving customer equity : linking customer lifetime value to strategic marketing decisions

Year: 2001

Type: book

Source: Marketing Science Institute eBooks

Authors: Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492220719

FWCI: 13.53

Cites: 64

Cited by: 78

Related to: 10