Work

Perceptions of Marketing and Approaches to Implementation

Year: 2001

Type: article

Source: Journal of African Business

DOI: 10.1300/j156v02n01_02

Author: Kwaku Appiah-Adu

Institution: University of Portsmouth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492635751

FWCI: 3.159

Cites: 21

Cited by: 11

Related to: 10