Work

Scent Marketing: Making Olfactory Advertising Pervasive

Year: 2011

Type: book-chapter

Source: Human-computer interaction series

DOI: 10.1007/978-0-85729-352-7_17

Author: Bernadette Emsenhuber

Institution: Johannes Kepler University of Linz

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W149271889

FWCI: 3.266

Cites: 38

Cited by: 20

Related to: 10