Work

A Practical Guide to Integrated Marketing Communications

Year: 1995

Type: book

Authors: Tom Brannan, Norman A. Hart

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492723498

FWCI:

Cites:

Cited by: 11

Related to: 10