Work

Brand Value in Virtual Worlds: an Axiological Approach

Year: 2008

Type: conference-paper

Source: Kent Academic Repository (University of Kent)

Authors: Stuart J. Barnes, Jan Mattsson

Institutions: University of East Anglia, Norwich University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492747992

FWCI: 37.24

Cites: 21

Cited by: 78

Related to: 10