Work

Brand Spirit: How Cause‐Related Marketing Builds Brands

Year: 2000

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.2000.17.5.455.4

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492847859

FWCI: 7.475

Cites:

Cited by: 78

Related to: 10