Work

Openness in advertising: Occurrence and effects of open advertisements in magazines

Year: 2000

Type: dissertation

Authors: M.S. Van Gisbergen, P.E. Ketelaar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1492944275

Cites:

Cited by: 17

Related to: 10