Work

The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior

Year: 2014

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12173

Authors: Jaesu Kim, Kyung Hoon Kim, Tony C. Garrett, Heonsoo Jung

Institution: Changwon National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1493325876

FWCI: 14.93

Cites: 60

Cited by: 71

Related to: 10