Work

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Year: 1996

Type: book

Author: Donald E. Parente

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1493405187

FWCI:

Cites:

Cited by: 49

Related to: 10