Work

Cultural values and personal selling

Year: 1998

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651339810227533

Authors: Kim Shyan Fam, Bill Merrilees

Institutions: University of Otago, University of Newcastle Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1493488926

FWCI: 1.594

Cites: 34

Cited by: 34

Related to: 10