Work

Price cue utilization in product evaluations

Year: 1995

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(95)94737-s

Author: Anusree Mitra

Institution: American University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1493818797

FWCI: 1.348

Cites: 30

Cited by: 71

Related to: 10